Image Compressor is a free image compression tool that runs entirely in your browser. No files uploaded to any server, no sign-up required, no watermarks. Supports JPG, PNG, WebP, and AVIF compression and conversion, with automatic target-size compression (200KB/100KB/50KB), batch processing, and ZIP export.
Images are the largest source of web page weight: an unprocessed phone photo is often 3-5MB, and Google's Core Web Vitals counts image size directly into LCP (largest contentful paint). Compressing images to a sensible size measurably improves page speed, cuts bandwidth costs, and improves the mobile experience — an investment that pays off for both users and search engines.
In another common scenario, compression is a hard requirement: mail servers, government forms, and application portals routinely cap attachments and photos at 100-200KB. Fitting a headshot or a scanned contract under the limit is only possible with good compression — and high-quality local compression shrinks files without sacrificing visible quality.
There is no single best format, only the right one for the job: JPG suits photos and rich gradients (great compression, lossy); PNG is lossless and supports transparency — ideal for screenshots, icons, and illustrations, but heavier; WebP is typically 25-35% smaller than JPG at the same quality and supports transparency; AVIF offers the best compression today, though support is still spreading.
This tool does more than compress — it converts between these formats too: turn HEIC phone originals into JPG, or PNG screenshots into WebP, in one step.
Does compression hurt quality?
Not necessarily. Modern codecs (mozjpeg/WebP/AVIF) balance quality and size automatically; for photos, quality above 80% is visually indistinguishable.
Are my files uploaded to a server?
No. Everything runs locally in your browser — files are never uploaded, stored, or retained; the tool even keeps working offline.
Can it compress video or PDF?
Currently focused on images (JPG/PNG/WebP/AVIF). PDF merging and video compression need different pipelines and are out of scope.
Is it free? Any limits?
Free to use with no limits and no watermark. Pro adds larger batches and priority support, but local processing and the privacy promise apply to everyone.